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Imagine you’re searching online for your next apartment and a rental has caught your eye.  You want to go check it out, but your availability doesn’t line up with the landlord’s.  Or what if the home is many miles away? Is there no choice but to wait until you can take time off? By then, will the rental still be available?

This is where 3D tours, virtual tours, and self-guided tours come into play. These online tools have changed the way we explore spaces.  It’s much more than clicking through a photo gallery. Tours give you flexible and convenient ways to check out properties without having to rearrange your entire day—or immediately book a flight.

But here’s the thing—though these three tours often get tossed around together, each type offers a unique way to experience a property. The differences may seem subtle, but whether you’re looking for an immersive experience, a quick virtual walkthrough, or the independence of exploring on your own, understanding how these options work can save you time and help you make the most of your search.

Let’s explore 3D tours, virtual tours, and self-guided tours:  what makes each one special and how they fit into your home-hunting adventure. By the end, you’ll know exactly which option is best for your needs, giving you one less thing to stress about as you search for your perfect place!

What Is a 3D Tour?

Bright kitchen in an apartment
Sonoran Reserve/Apartments.com

A 3D tour is like stepping into a property without leaving your couch. This digital experience uses cutting-edge technology to create a fully interactive, 360-degree view of a space. Specialized cameras scan a property and design a digital replica, which you can explore at your own pace. You’re in the driver’s seat, clicking your mouse to navigate through rooms, down the hall, and looking up and down the walls as if you’re physically there.

One of the biggest perks of Matterport 3D tours is their ability to give you a sense of scale. You can see how spaces connect, how light flows, and whether your furniture will fit. They’re perfect for situations where you can’t physically visit a property, especially if it’s out of town or under construction.

What Is a Virtual Tour?

Sunny view of apartment building with video attached
Tuscan Highlands/Apartments.com

Think of a virtual tour as a short video designed to showcase the highlights of a property. The tours may include music, narration, or text overlays that take you through the unit’s features, such as upgraded appliances or stunning views. It’s like getting the grand reveal on your own HGTV special!

Virtual tours are a great solution if you want a quick overview without spending time making multiple mouse clicks. You simply click “play” one time, and the tour begins. Tours of this type tend to focus on aesthetics and key features, making it easy to visualize life in the space.  They’re an excellent way to take a polished look at what the property has to offer.

What Is a Self-Guided Tour?

Man looking in an empty kitchen cabinet

If you prefer a hands-on approach, self-guided tours are a tangible option. You can physically visit a property, but without the presence of a landlord. After receiving access instructions, you’re free to explore the home on your own schedule and at your own speed.

The beauty of self-guided tours lies in the autonomy they provide. You’re not rushing through because you feel like you’re taking up someone else’s time.  If you want to jiggle every doorknob and inspect every single cabinet, you can without hesitation!  A self-guided tour is especially appealing if you have a companion along for a second opinion, so that you can freely discuss what suits your taste.  

 

Which Tour Is Right for You?

While all three options help you view and evaluate properties, their differences lie in the experience and level of interaction they provide.

  • 3D tours are highly interactive and detailed, giving you a digital walkthrough at your convenience. If you want to zoom in on the  appliances, check for stains on the carpet, or look inside the pantry, a 3D tour is for you!

  • Virtual tours are sleek and curated, making them perfect for quick overviews.

  • Self-guided tours deliver the in-person experience with unmatched flexibility, ideal for those who want to take their time without someone waiting in the background.

Ultimately, the right choice depends on your priorities. Want to remotely explore every nook and cranny or see if your furniture fits? Go for a 3D tour. Short on time but still need a visual overview? A virtual tour has you covered. Craving an in-person tour at a day and a time that’s most convenient for you? A self-guided tour is the way to go.

Ready to find your perfect apartment? Explore our listings with 3D, virtual, and self-guided tour options to suit your schedule and preferences.

Discover Your New Home

Discover Your New Home

Helping 100 million renters find their perfect fit.

Sharon Livsey

Hi! I’m Sharon, a content writer for Apartments.com. With years of moderating apartment reviews, it’s my goal to help renters successfully navigate the lifecycle of apartment living. For fun and relaxation, you can find me on the walking trail of a nearby park or shopping for bargains at the local mall.

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